Just the Business – Understanding AI in a Business Context

Wednesday May 27th 2026

Cookstown Enterprise and Workspace Enterprise present: “Understanding AI in a Business Context”

Artificial Intelligence (AI) is becoming part of everyday business conversation, yet many owners are still unsure what it actually means in practice

This masterclass provides a clear, practical introduction to AI in a business context. It will explore where AI came from, how it has evolved within the wider digital landscape, the different types of AI that exist today, and how these systems are currently being used across business functions.

The session will examine AI from a strategic perspective before moving into practical examples across marketing, sales, operations, finance and leadership. Participants will also gain an understanding of the current tool landscape, emerging trends, and key considerations around responsible use.

The aim is to provide clarity, confidence and a realistic understanding of how AI fits within modern scaling business, without technical jargon or hype.

Workspace, 80-82 Rainey Street, Magherafelt, BT45 5AJ